Fundraising options and marketing approaches for sports teams and charities.


Part 1 - Fundraising options

  1. Sponsorship
  2. Events
  3. Grants and funding
  4. Crowdfunding
  5. Corporate partnerships
  6. Online Games
  7. Lotto

Part 2 - Promoting fundraisers

  1. Use a variety of marketing channels
  2. Create compelling content
  3. Offer incentives
  4. Engage with your audience
  5. Set clear goals

Part 1 - Fundraising options

Fundraising is an essential part of running a sports club or charity in Ireland. These organisations rely on the generosity of donors to fund their operations and achieve their goals. However, with so many different fundraising methods available, it can be overwhelming to decide which one is best for your organisation. In this article, we will explore some of the most popular and effective fundraising methods used in Ireland by sports clubs and charities.


Sponsorship is one of the most common methods of fundraising for sports clubs and charities in Ireland. This involves finding a business or individual who is willing to financially support your organisation in exchange for exposure or other benefits. Sponsorship can come in many forms, such as monetary donations, in-kind donations (such as free products or services), or a combination of both.

One of the main benefits of sponsorship is that it allows organisations to raise funds without having to spend any money upfront. This can be especially useful for smaller organisations with limited resources. Additionally, sponsorship can help to build relationships with local businesses and create mutually beneficial partnerships.

To secure sponsorships, it is important to create a compelling pitch that outlines the benefits of partnering with your organisation. This could include things like exposure to a large audience, the opportunity to showcase products or services, or the chance to support a worthy cause. It is also important to have clear goals and metrics in place to measure the success of the sponsorship and demonstrate its value to potential sponsors.


Hosting events is another popular fundraising method in Ireland. This could be anything from a charity walk or run, to a sports tournament, to a gala dinner. Events can be a great way to engage the community and raise awareness about your organisation while also raising funds.

To make the most of an event, it is important to have a clear plan in place. This should include setting a fundraising goal, determining the budget, and identifying the target audience. Marketing the event is also crucial, as this will help to attract attendees and sponsors.

There are several different ways to generate income through events, such as ticket sales, sponsorships, and donations. It is also possible to generate additional income through activities like raffles or auctions.

One important consideration when planning an event is to make sure it is cost-effective. This means ensuring that the income generated is greater than the costs of putting on the event. To do this, it is important to carefully budget and consider all potential expenses, such as venue rental, marketing, and staff costs.

Grants and funding

Grants and funding are another important source of income for sports clubs and charities in Ireland. These can come from a variety of sources, such as government agencies, foundations, and corporations.

To secure grants and funding, it is important to do your research and identify the organisations that are most likely to support your cause. It is also important to have a clear idea of what you need the funding for and how it will be used. This will help to demonstrate the value of your organisation and increase your chances of being awarded a grant.

Applying for grants and funding can be a time-consuming process, as it often involves completing detailed application forms and submitting supporting documentation. However, the effort can be well worth it, as grants and funding can provide a significant boost to your organisation’s finances.


Crowdfunding is a relatively new fundraising method that has become increasingly popular in Ireland in recent years. This involves using online platforms like Kickstarter or GoFundMe to raise small donations from a large number of people.

Crowdfunding is a great way to engage with a wider audience and reach people who may not have heard of your organisation.

Corporate partnerships

Another effective fundraising method in Ireland is through corporate partnerships. Corporate partnerships involve companies working with sports clubs or charities to support their initiatives and goals. This can take many forms, such as companies providing funding, in-kind support (e.g., products or services), or volunteering opportunities for their employees. Corporate partnerships can be a mutually beneficial arrangement, as they allow companies to support organisations that align with their values and objectives, while also providing an opportunity for them to give back to the community and enhance their reputation.

Online Games

Online games can be a fun and engaging way for sports clubs and charities in Ireland to raise funds. There are several different ways that organisations can use online games as a fundraising method, including:

  • Fundraising prediction games: Create your own fundraising game for a charity, sport team or club. Contact us to organise a fundraiser for your local team or charity. Play iPredict can be the host of your game and all prizes will be yours to organise.
  • Online raffles are a way to sell tickets and offer prizes through an online platform. This can be a great way to engage with supporters and generate income. To be successful with online raffles, it is important to offer desirable prizes and promote the raffle effectively.
  • Online tournaments are a way for organisations to host competitions through an online platform. This could be anything from a virtual sports tournament to a gaming competition. To be successful with online tournaments, it is important to have clear rules in place and to promote the tournament effectively.
  • Online bingo is a popular game that can be played through an online platform. This can be a fun and engaging way for organisations to raise funds, as players can purchase tickets and win prizes. To be successful with online bingo, it is important to offer a range of prizes and to promote the event effectively.
  • Online scavenger hunts are a way for organisations to create interactive games that can be played online. Players can participate by purchasing tickets or making a donation, and they can win prizes by completing challenges or finding hidden items. To be successful with online scavenger hunts, it is important to create engaging and interactive challenges that will keep players engaged.

Overall, online games can be a fun and effective way for sports clubs and charities in Ireland to raise funds. By using a combination of these methods, organisations can engage with their supporters and generate income in a fun and interactive way.


There are several potential benefits to using a lotto to fundraise for a sports team or charity in Ireland. There is a high potential for generating revenue, a club lotto can be a lucrative way to raise funds, especially if it is well-promoted and has a large number of participants. Lottos are relatively easy to set up and run, especially if you use an online platform. By offering regular lotto draws, you can provide a consistent source of income for your sports team or charity. While less engaging than an online game that members can play against each other, lotto is easily understood by members of every club. It can be run in conjunction with other fundraisers.


In conclusion, there are many different methods of fundraising that can be used by sports clubs and charities in Ireland. The most appropriate method will depend on the specific needs and circumstances of the organisation, and it may be helpful to use a combination of methods to generate the necessary funds to support their operations and achieve their goals.

Part 2 - Promoting fundraisers

Using social media to promote fundraisers 

Promoting fundraisers is essential for the success of any fundraising campaign. Without effective promotion, it can be difficult to reach potential donors and generate the income needed to achieve your goals. Here are some tips for promoting fundraisers effectively:

Use a variety of marketing channels

To reach as many people as possible, it is important to use a variety of marketing channels to promote your fundraiser. This could include social media, email, website, and traditional media like print or radio. By using a range of channels, you can reach a wider audience and increase your chances of success.

Create compelling content

To engage potential donors and persuade them to support your cause, it is important to create compelling content that highlights the impact of your work and the importance of your fundraiser. This could include photos, videos, testimonials, or other types of media that help to tell your story and inspire people to get involved.

Offer incentives

Offering incentives can be a great way to encourage people to donate or participate in your fundraiser. This could be anything from exclusive experiences or products, to recognition or rewards. By offering incentives, you can make your fundraiser more appealing to potential donors and increase your chances of success.

Engage with your audience

To build relationships with your supporters and keep them engaged, it is important to engage with them regularly. This could include sharing updates about your work, asking for feedback, or responding to comments and questions. By engaging with your audience, you can create a sense of community and build stronger connections with your supporters.

Set clear goals

To measure the success of your fundraiser and motivate your team, it is important to set clear goals. This could be a specific fundraising target or a specific number of participants. By setting goals, you can track your progress and identify areas for improvement.


Overall, promoting fundraisers effectively requires a combination of strategies and tactics. By using a variety of marketing channels, creating compelling content, offering incentives, engaging with your audience, and setting clear goals, you can increase your chances of success and achieve your fundraising objectives.


To create your own Play iPredict game for your club or charity please contact for more information.


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